When I first saw the trailer for Free Guy over a year ago (a month or so before the worldwide pandemic hit) I thought it looked a lot of fun. Then when films started opening in cinemas again, after having their release dates pushed back a year or more, I thought Free Guy was the movie that would most likely get people going back to the movies. Though it was never really tested, since other movies have opened before it during the pandemic, it is doing particularly well at the box office with a strong second week's takings (where most other films have experienced quite large drops in the second week). I'm speculating but I think Ryan Reynold's ability to market anything, including this film, in a way that you look forward to watching his campaigns, has brought people in, then word of mouth on how fun the film is, has been working well. The film centers on Guy (Ryan Reynolds), a non player character (NPC) in a violent video game world, who doesn't actually know he's i...