How Much Can You Earn from YouTube Ad Revenue?

The truth about Ad Revenue on YouTube.

It's rare for any YouTuber to talk specifics on the ad revenue they earn from their YouTube channel because Google didn't originally like anyone talking specifics on ad revenue earnings to the point where it used to be part of the Terms of Service not to discuss it.

It appears they've changed their stance because I reviewed their current TOS and it is now says you can accurately disclose your gross earnings if you wish.

Getting back to the point of this article, YouTuber and Business Coach, Roberto Blake posted a video detailing how much he earns just from ad revenue on his YouTube account.

Before watching the video it's important to note, ad revenue isn't his only income source, or even his main income source. The point is to give you some idea of how a relatively small, niche channel like Roberto's can earn fairly decent ad revenue, potentially even out earning larger channels due to the type of content he makes.

After watching the above video you might think how is Roberto's 415k subscriber base a 'small' channel? Watch this video by What's Inside that shows the production line of YouTube 100,000 and 1,000,000 subscriber awards to give you some perspective about how often these are given out. (*Spoiler* so often they bought machinery to automate the process to keep up).

Then you might be thinking it takes years to get even 100,000 subscribers, yet it's well documented that photographer Peter McKinnon only took a year to gain 1,000,000 subscribers.

Which is not to suggest that was easy or something you're likely to match but Peter recently shot the video below, focussing on an upcoming YouTube channel Little King Goods. A channel about handmade leather goods. What's notable is this channel made most of its first 60,000+ subscribers in two months... that's a niche channel for handmade leather goods (and that was before Peter featured the channel in his video)!

Earning a full time living from a YouTube channel is certainly possible, even with ad revenue being your main source of income. However, as Roberto Blake has said in many of his videos, it's important to diversify your income. Especially on YouTube where accidentally saying the wrong thing could see your channel demonetized or worse, deleted altogether.

Ad revenue is really more of a side hustle.

That aside, it is interesting to get some actual numbers on how much you could earn from ad revenue on YouTube with the right strategy. What should that strategy be? Well, check out Roberto's Channel because he can certainly point you in the right direction... did I mention he's a business coach?

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