Setting up a blog website is so easy and cheap it's tempting to just register a domain, link it to a blogging platform and then just start blogging. Why not, right? Everything else you can just work out as you go. That's how I started all my other blogs and look how well they're doing... (see part 1 in this series). To summarize, I started this blog in 2004 and my Animation and Video blog in 2008. At the time of writing, both blogs combined earn me enough income to buy a cheap lunch once a month. Let's do something a little crazy and try a bit of research and planning before launching the digitalartandanimaton.com site. In doing so, I should be able to, at the very least, earn a higher monthly income than my current blogs, a lot sooner (like years sooner).